Thoughts on Leadership is the brain child of Paul Bridle. This is the place that Paul shares his monthly thoughts.

On Exhibition

Posted: February 1st, 2012 | Author: | Filed under: Business, Culture, Leadership, Management | No Comments »

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Main Feature

Hello, and welcome to this months Thoughts on Leadership’

At some stage in our lives we all attend tradeshows/exhibition.  When you enter them you can see that people have gone to a great deal of effort to put on a great show.  After all, it is an exhibition; it’s an exhibition of us, come look at us; look at the best of what we can be.  There is a tremendous amount of money and effort that gets put into all of this, for a two/three/four day show, and in reality, we are on show/exhibition every day

Our organisations/companies are being exhibited to our clients, either positively or negatively, everyday.  Whilst, there is a lot of effort going into these two/three/four day events, what is happening every day?   Is there the same amount of money, time or energy being put into how we are exhibiting ourselves on a daily basis.  Do we consider how our people are exhibiting themselves in the way they behave?

When you go to an exhibition, people dress well, people look good, people smile, people – if you’ve ever been to one you all know what I mean – you end up the day with your cheeks been sore because you smiled so much.  Yet we can go into an organisation and people are sat there, looking miserable, it’s hard work to speak to you whereas at the show, it’s out there doing it.

So the question I want to ask you this month is:

Are you thinking about exhibitions as just tradeshows and events, or do you see exhibitions as what we do all day, every day as an organisation?  If you are thinking that way, then what are you doing about getting your people to think like that?  To get into their mind, this is an exhibition, we are on show.  Everything we do is about exhibiting our brand, our products, our philosophy, whatever it is that our business is about.

I want you to really think about; how does your customer see you?  How does your customer see you day-by-day when they visit you?  Not just the times that they visit you on a tradeshow or when they see you first, because it’s being many times I’ve gone to a tradeshow stand and been really impressed and then called the person afterwards and found the real company — the company that doesn’t answer their phone, the company that doesn’t respond very well.  The company where the people don’t smile, they don’t reply, they don’t follow-up.  If you think about it, when you spend all that money on an exhibition, the important part is then following up, if you want to get a return on that money.  It is not just taking all those cards, putting them all in a file and doing nothing with them, you have to do the follow up, you have to follow through and part of that follow through is what you are doing day-by-day in your organisation.

So my question this month:  Is exhibition what you do purely at a tradeshow, or is exhibition what you do every day in your organisation, and if so are your people understanding that?  Are your people rising to that occasion?  In other words, do they appreciate that it’s about the show; it’s about an exhibition every day.

I hope that’s been helpful to you.

I look forward to see you again next month!

Bye for now!


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