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Thoughts on Leadership » Blog Archive » The Language we Use
Thoughts on Leadership is the brain child of Paul Bridle. This is the place that Paul shares his monthly thoughts.

The Language we Use

Posted: January 28th, 2014 | Author: | Filed under: Business, Culture, Leadership, Management, Social | No Comments »

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The other day I was talking with a friend when I said “That’s cool!”.  The reply took me by surprise;

“Well that dates you”

“How?” I said.

“Nobody says ‘cool’ anymore”.

As you can imagine, this started my thinking about the language we use in our businesses.  We all have our own phrases, saying or words that we use everyday.  We have common phrases, saying or words within our personal lives and businesses.  These phrases are used so much that they have lost there meaning.  They’ve been diluted so much that they are ‘throw away‘ comments. For example, “Awesome“, the original concept was striking fear or awe into someone.  Now it’s been used so much that it no longer conveys the same feeling.  This happens everyday, buzzwords come to life, get used so much that they mean nothing, or fall into the background that it’s no longer, empowering or motivating.  Words like ‘Quality‘, ‘Innovation‘ or ‘Creativity‘ have been used so much that no one really listens.  Think of your customers or clients, these words could be going ‘in one ear and out the other’ without making any impact on the way through.

I feel that some phrases or words, started with no meaning at all, like ‘Thought Leaders’.  Does that mean there are leaders who do not think?  Maybe we shouldn’t answer that one!  What is a Thought Leader?  Did it having meaning in the beginning?

The challenge this month is to think about or even discuss this with others in your business.  What Language are we using? What is important to your business but has lost meaning?

It’s no longer an influencer in creating an empowering culture, motivational environment or providing focus.

Ask yourself;


Hope that his has given you something to think about.

Have a great month

– Paul

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